AI vs ME

 

AI VS ME 

Client Story: Why He Came Back to Thank Me

A few months ago, I worked with a client named Marcus, a passionate entrepreneur launching his first coffee brand. Like many first-timers, he was tempted by the speed and low cost of AI logo generators. In fact, before reaching out to me, he tried one.

He told me, "The logo looked fine, but something about it just didn’t feel... right."

We sat down and I asked about his brand, his goals, his audience—the things AI doesn’t ask. From there, I crafted a custom logo that reflected the warmth, boldness, and identity of his brand. I also provided him with all the essential vector files and broke down why those formats matter for printing, scaling, and editing in the future.

Fast forward to last week—Marcus called me out of the blue. He had just wrapped a meeting with a local distributor who wanted to print his logo on signage and packaging. The other business owners in the room were scrambling to convert PNGs and JPEGs from their AI logos, while Marcus had all the formats he needed.

"I just wanted to thank you," he said. "Not just for the logo—but for teaching me why working with a real designer was the best choice. Now that I'm expanding, I know I can come back to you to tweak the design without starting from scratch. You gave me options. You gave me quality."

It reminded me why I do this work. Design isn’t just about a pretty image—it’s about building a brand that can grow. AI can’t offer that. People can.

Here's a short BTS of a custom Logo I created 

Why You Should Choose a Real Designer Over AI for Your Logo

In today’s fast-paced digital world, AI-generated logos are everywhere. They’re quick, easy, and often cheap—but when it comes to building a brand with lasting impact, there’s no substitute for hiring a real designer. Here’s why choosing a professional human designer is a smarter, more authentic investment for your logo:

1. Authenticity You Can Feel

AI tools use templates and algorithms to generate logos, often pulling from a bank of generic elements. A human designer, on the other hand, takes the time to understand your brand's story, values, and target audience. The result? A logo that’s truly unique and emotionally connected to your brand—not something that looks like a thousand others online.

2. You Get the Real Files (And You’ll Need Them)

One of the biggest benefits of hiring a real designer is receiving vector files—the essential formats like .AI, .EPS, and .SVG that allow your logo to be scaled up or down without losing quality. These files are crucial for everything from printing business cards to wrapping a vehicle, and AI platforms often don’t provide them in the right format (if at all).

3. Creative Collaboration

Working with a real person gives you something AI can’t: a conversation. You can brainstorm ideas, give feedback, and make real-time revisions. Designers offer expertise in color theory, typography, layout, and branding strategy—things AI just can’t personalize in a meaningful way.

4. A Long-Term Brand Partner

Many designers offer more than just a logo—they can help you build a full visual identity and evolve your brand as your business grows. With AI, once you hit download, that’s it. No support. No growth. No relationship.

Final Thought:

If your brand is something you care about—and you want it to stand out, be memorable, and grow with you—investing in a real designer is a choice that pays off long after the logo is made.

Cheap logos are everywhere. A great brand? That starts with a real connection. Choose a designer.